What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Garcia Subaru East dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Animal Humane New Mexico

Subaru Love Promise Heart

Love Promise Stories from Garcia Subaru East

Garcia Subaru Partnership with Animal Humane NM  –  Jessica P

Garcia Subaru and General Manager, Ryan Newhall, have partnered with Animal Humane New Mexico for the past ten years and throughout that process, have helped raised hundreds of thousands of dollars through both Share the Love, and through donations provided by the Garcia Group. This past year, Garcia Subaru helped raise $80,000 through Share the Love, while matching $20,000 to be donated to the charity group, and contributing another $20,000 to hold their annual Doggie Dash and Dawdle to benefit the Animal Humane Society. Through partnerships and sponsorships like this, the Garcia Group has become a renowned organization for their philanthropic efforts in the Albuquerque community. The Garcia Group has always partnered with Animal Humane New Mexico and consistently contributes to the donation they help raise with Subaru of America. The Garcia Group has established themselves at the forefront of charitable efforts in the surrounding area.

Subaru supports local blood cancer patients  –  Kristja F

Subaru supports local blood cancer patients

On July 6th, Subaru East delivered blankets to blood cancer patients. Presbyterian Hospital recently opened their new location in Rio Rancho. Subaru and LLS staff presented the blankets to the medical staff at Rust Medical Center. Phyllis Henderson has been a nurse for over 25 years. She understands that when patients go through chemotherapy, not only do they need a blanket to keep them warm, they need something that they can hold that tells the patients that organizations like Subaru are in there corner. The Albuquerque community cares about our citizens and these blankets represent a small token of hope and care.

Garcia Subaru East Serves Local Cancer Patients  –  Kristja F

Garcia Subaru East Serves Local Cancer Patients

Subaru of America and The Leukemia & Lymphoma Society wrapped up a special initiative this past June. Subaru Loves to Care literally brought warmth and hope to patients fighting cancer across the country. Aubry Padilla, of Garcia Subaru East and I worked together on this project. Subaru provided blankets for our patients and encouraged their customers to write notes of hope to local cancer patients. On June 5th, Aubry and I delivered 60 blankets and over 100 Care Cards to the cancer center. We asked Leslie to represent all of our local blood cancer patients. Both Leslie and her brother Keith had been dealing with a chronic cough and sought treatment for their illness. Within a few days of each other, Leslie was diagnosed with Hodgkins Lymphoma and her brother Keith was diagnosed with Non Hodgkins Lymphoma. After the presentation, Aubry was eager to learn more about our efforts in the local community and agreed to join the Executive Challenge for our Light the Night walk. LTN brings the community together for a common goal with friends, families and co-workers forming fundraising walk teams. Aubry won the Executive Challenge by raising over $13,000 for the New Mexico/El Paso Chapter and will be the first person from New Mexico to be featured in Forbes Magazine with other top national fundraisers. With Aubry’s support and Subaru’s commitment to our community, Subaru helped the LLS's efforts to fund research for cures for all blood cancers.

Local Dealer Raises $25,000 for Homeless Pets  –  Ryan N

Local Dealer Raises $25,000 for Homeless Pets

On April 16th, homeless dogs and cats at Animal Humane New Mexico received $25,000 in a generous contribution from longstanding supporter Garcia Subaru. This amount is the highest received by Animal Humane in its 3 years as a beneficiary of the Subaru "Share the Love" program and will make a significant impact for homeless pets in our care. "Thousands of dogs and cats enter our shelter each year," said Peggy Weigle, Executive Director. "Our partnership with Garcia Subaru began in 2008 with support for building the Robbie Jones Memorial Cat House. Their dedication to our mission continues and these funds will help us provide vital medical and behavioral services to pets in need and help us find even more pets loving homes." Two puppies, Nerf and Schools, looked on at the check presentation in Harbor Lights Park at Animal Humane's 615 Virginia St. SE campus. Because Animal Humane receives no federal, state or city funding, contributions like Garcia Subaru's are vital to supporting pets like Nerf and Schools. Both puppies arrived in our care from the Gallup-McKinley shelter through our Project Fetch program, and both received treatment for medical conditions to help them become healthy and ready for adoption. The $25,000 received today from Garcia Subaru can help many homeless pets like these on their way to loving new homes. Garcia Subaru is a longstanding supporter of Animal Humane New Mexico, contributing a wide range of support each year.

We support Animal Humane Black Friday Event  –  Peggy W

We support Animal Humane Black Friday Event

50% off the adoption of any Black Cat or Dog on Black Friday! Successful event for the past three years that has enabled us to help find loving forever homes for our furry friends!